Today, the trend of online
shopping is on the rise, and people are embracing this shopping style with both
hands open with bliss. While developing an Ecommerce store, the focus should
be on customer satisfaction. A customer-friendly, rich in content,
exquisitely designed and developed website should be created. Your
website should neither be fuzzy nor too bright.
Your website should be
designed to perfection leaving out all those grave mistakes which could be very
harmful for your business. Your focus should be on minimizing those mistakes,
so that you could offer a quality platform for the customers to shop.
Below mentioned are the three
main categories of mistakes related to Magento websites:
SEO mistakes:
Not changing
title of home page is one of the common mistakes. It is very important that you
should change the title and turn it into something more relevant and useful.
One popular
mistake that developers usually make is to leave the logo unchanged which
appears on top left hand side of the webpage.
Making the
sitemap using the sample products and categories, and uploading it on Google.
Not using the
canonical URL’s and messing up the site with duplicity.
Having a layered
navigation in a website, is a strict no-no for SEO.
Technical Mistakes:
Changing the core
files of Magento website in order to do speedy development. This alteration in
core files can have adverse effect on a website.
Most of the
developers disable the caching module while testing a module or plugin and
during creation time. This should not be done, as it would prevent you from
getting proper results.
Choosing a wrong
hosting plan is also one of the frequent mistakes. The hosting plan should be
selected in a manner which directly targets your audience.
Marketing Mistakes:
Today, the social
media has become very powerful. It is very important to promote your Magento
website across all social platforms. Many website owners forget to use this
medium.
The checkout
process of your Magento website should be easy and comfortable so that
customers could not leave your website in the mid-way.
Not providing
proper and detailed information about products and services.
If you try to avoid these
little and common mistakes; the quality of a Magento Ecommerce website can be
improved very easily.
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